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De-influencing Is It A trend Or A Fad?

We’ve noticed a new trend doing the rounds, so let’s talk ‘de-influencing’.  The coined term has gained some serious traction on TikTok with more than 100 million views. The term has been newly defined as an alternative response to trendy, often expensive, over-consumed products that are promoted by the top influencers. HubSpot have noted some

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Outsourcing Your PR and Marketing – Why Would You?

Outsourcing your PR and Marketing can be a daunting prospect. After all, entrusting your company’s reputation to someone else is a big step. But as a busy entrepreneur or manager, you can only spin so many plates at once and enlisting expert help means you can get on and focus on running your business.

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SEO Best Practices

So, what do you know about SEO? It’s something of a bitter truth, but if your website is not appearing on the first page of Google, or Bing, then it may as well not be on the internet at all… Research projects that, 75% of searchers don’t look beyond the 1st page of results. Therefore, if