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De-influencing Is It A trend Or A Fad?

We’ve noticed a new trend doing the rounds, so let’s talk ‘de-influencing’.  The coined term has gained some serious traction on TikTok with more than 100 million views. The term has been newly defined as an alternative response to trendy, often expensive, over-consumed products that are promoted by the top influencers. HubSpot have noted some

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Outsourcing Your PR and Marketing – Why Would You?

Outsourcing your PR and Marketing can be a daunting prospect. After all, entrusting your company’s reputation to someone else is a big step. But as a busy entrepreneur or manager, you can only spin so many plates at once and enlisting expert help means you can get on and focus on running your business.

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Relaunch Night at The Chester

Razor Marketing Group was delighted to welcome clients and friends to a drinks reception at The Chester hotel on November 3rd to celebrate the launch of their new fully integrated PR and Marketing service. In her introductory remarks, Managing Director Melissa Forrest explained how the business had evolved. “From helping companies develop an attractive user

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Aberdeen Marketing Agency Doubles Turnover, Diversifies Service 

Aberdeen-based digital and communications agency, Razor Marketing Group, continues to see the results of an ambitious development plan as it reports a turnover increase of 100% during financial year 2021/22.

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Top 5 Social Media Trends in 2022

Social media has become an integral part of people’s lives and daily routines. Some are addicted to it so much that the first thing they do after waking up is to check their social media feeds. So, as we start the new year, we are looking ahead to see what we can expect from social