Street Stompers is a children’s footwear specialist, gift & clothing boutique, based in Berryden Retail Park, Aberdeen. When Bob and Lulu business owner, Lisa Durward, bought over the well-known Street Stompers brand it was imperative that she make it her own. This required full rebranding to suit the Bob and Lulu aesthetic along with a website revamp. On top of this, it was important to carry out appropriate marketing solutions to build reach and engage old and new customers.
The previous Street Stompers branding did not fit the modern and vibrant aesthetic of the new owner Lisa, therefore, it was essential to create new logos, colour schemes, and typography to suit.
Street Stompers required a new eCommerce website to align with the new branding and colour scheme. Brand guidelines were drawn up to ensure seamless design across the website and other platforms. The team worked to ensure that the website was aesthetic and functional for users.
During the revamp of the store, new storefront signage was produced and installed.
PR was important to this project to inform audiences of the new ownership and the rebranding. An article was written by the team and our PR director Rachel and sent out to local papers.
During the brand relaunch, a paid social media advertising campaign was launched to build brand awareness and highlight the brand refresh.
Google Activate was another important service to optimize the new online store on Google and get the Street Stompers products added to Google Shopping.