Outsourcing your PR and Marketing can be a daunting prospect. After all, entrusting your company’s reputation to someone else is a big step. But as a busy entrepreneur or manager, you can only spin so many plates at once and enlisting expert help means you can get on and focus on running your business.

Experience and expertise

By outsourcing your PR and Marketing, you’re handing the reins to professionals with tried and tested experience in their field. Their recommendations will be borne out of that experience, saving you time and money in the long run by avoiding potentially costly mistakes. You’ll benefit from the agency’s experience of previous campaigns and knowledge of best practice or current trends. And this knowledge can be backed up with results – measurably demonstrating the value of the activity they are suggesting.

Fresh eyes means a fresh perspective. Objectivity can help you take a new approach you may not have previously considered.

Keep Up-To-Date

By outsourcing, you’re tapping into up-to-date industry knowledge, skills and technologies which might be too time consuming and costly for you to maintain in-house.


Heard the phrase, “It’s not what you know but who you know?” By outsourcing your PR and Marketing, you’ll be tapping into a valuable network of media contacts, enabling your story to be told to exactly the right audience at the right time and importantly, in the right tone of voice.

Journalists need to filter through lots of potential stories to find a good one. By utilising those key media contacts, your story stands a better chance of being heard above the noise.

Building Trust

Once outsourced, bear in mind that the best working relationship is one that is two-way and ongoing. Essentially, see us as an integral part of your team even though we don’t share the same physical space. Keep the dialogue going in order to provide us with the raw material to provide the ongoing PR and marketing support your business needs.

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